Maryna Odaiska
Graphic Design & Visual Researcher odaiska.design@gmail.com

























GUSHKA Design IdentityWool Rugs
Gushka revives traditional Ukrainian craft, creating handmade wool rugs inspired by the mountains. The brand identity's main idea was to connect ancient traditions with the present, building a strong visual code.

Art direction & Design: Maryna Odaiska
Editing and animation: Vova Morrow

2023





MYTDesign IdentityStore in Norway
This offline store offers Ukrainian clothing and decor brands in Norway. The logo shows two women connected by their braids. This visual evokes the two founders and their business model, which connects Ukraine and Norway.

Art direction & Design: Maryna Odaiska
Strategy: Oleksandra Zinenko

2024




Kombucha Package DesignLocal craft drink 
I designed labels for a local craft kombucha during the first days of war-related blackout in Kyiv. This inspired me to use color pencils instead of digital tools. 
I created custom letters for each flavor, referencing the beverage ingredients. For the rose flavor, I used pink rosebuds; for Elderflower, I incorporated blue elderflowers; and the distinctive verbena green leaves appear in the lemon verbena letters.

The design is very lively and natural, which is characteristic of these fermented, effervescent drinks.

I also directed and created the set design for a product photo shoot. I designed and fabricated the vases from found materials. The bottoms of these vases are made of recycled plastic, which reflects the green philosophy of the company. 



  • Graphic & Set Designer: Maryna Odaiska
  • Font: Glock Grotesk by Tsankotype
  • Photographer: Alexander Bryl
  • Client: seedsbank.me 

2023






Banner Print Design50-meter banner 
Brabrabra is a brand of women's comfortable underwear. They chose a daring outdoor display to feature their unique bra closure, playing on the slogan ТРИМАЄМОСЬ “We hold strong!”.

Design & Art Direction for brabrabra.ua
Idea & Copy: @cherniavska_maryna

    2023




    Klumba objectResearch & ArtConcrete objects
     This project celebrates traditional flower pots in Ukraine. It started with photography of iconic concrete flower pots produced between the 1960s and 1990s, and grew to a collection of concrete mini vases and candles.

    Klumba aims to contribute to the research into Ukrainian urban culture and capture it in the form of small art objects.

    So far I have created three concrete flower pots - vases that can be placed on a table, planted with flowers, or used as an organizer. This first collection is dedicated to the traditional street pots of Kyiv.

    In the next stage, I plan to create collections of objects inspired by street flower pots from Lviv, Chernivtsi, and other cities of Ukraine. Also, I plan to make an art book — a study with a collection of photos of street vases.

    I believe that this project is especially important in times of war, when the issue of Ukrainian identity is extremely important and our cultural heritage is being destroyed daily.

    You can follow our page on Instagram:
    @klumba.object

    2020 — now



    Wonder Identity / Package DesignFertilizer company 
    WONDER — a planet-scaled company. Hence its fertilizers will be used all around the World. That’s one of the main reasons why we’ve picked such a sign. As WONDER is a miracle, we’ve placed a star inside the planet. The Earth makes up the brand logo by transforming into the letter “O” in the context of the naming.

    The Grid is a distinct element of the brand identity, especially typography. Its role was derived from the bird’s eye view of the all-familiar farming field layout. Warm Yellow is the main color. It is associated with the sun and the August field. Each color of the palette represents the chemical element contained in the fertilizer.

    We’ve developed a series of product packaging: bucket, sack, super sack, and an enormous cube.
    The Wonder product range consists of around 40 kinds of products, so we’ve developed a handy system for identifying the fertilizer. Meaning a general Wonder order may sound like this: Deliver me two cars of that red one, please!

    Art Director: Maryna Odaiska
    Designers: Maryna Odaiska, Olia Kuzovkina, Vika Germanenko / Illustrator: Sasha Spasova / Project Manager: Victoria Kuzminova / Copywriters: Nika Varlamova, Grisha Nesmashniy

    2021







    Custom font & Lettering Type DesignDigital
    Experiments with letters, lettering, and creation of “Union” font.

      2020




      Random


      Design


      (✿◕ ‿◕ฺ)ノ))。₀: *゜            




      Art Direction
      Identity / Packaging / Advertising Start-ups / Beauty / Horeca
       I executed these projects as an art director while working at Kontora studio and as an independent design director.


      FEDERATION OF HOCKEY IN UKRAINE ->
      WONDER (fertilizers for plants) ->
      EKO044       (eco hub) ->
      MAKOSH       (distributor of microfertilizers) ->
      MO THAI       (thai restoraunt) ->
      TAVRIA (cognac distellery) ->
      PROGRACE       (racing team) ->


      2021 — now
      ©odaiska.design@gmail.cominst: @maryna.odaiska