The Grid is a distinct element of the brand identity, especially typography. Its role was derived from the bird’s eye view of the all-familiar farming field layout. Warm Yellow is the main color. It is associated with the sun and the August field. Each color of the palette represents the chemical element contained in the fertilizer.
We’ve developed a series of product packaging: bucket, sack, super sack, and an enormous cube.
The Wonder product range consists of around 40 kinds of products, so we’ve developed a handy system for identifying the fertilizer. Meaning a general Wonder order may sound like this: Deliver me two cars of that red one, please!
Art Director: Maryna Odaiska
Designers: Maryna Odaiska, Olia Kuzovkina, Vika Germanenko / Illustrator: Sasha Spasova / Project Manager: Victoria Kuzminova / Copywriters: Nika Varlamova, Grisha Nesmashniy
2021